搜索结果: 1-11 共查到“经济学 brand”相关记录11条 . 查询时间(0.059 秒)
Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
branding private label store brand painkillers
2015/7/17
We estimate the effect of information and expertise on consumers’ willingness to pay for national brands
in physically homogeneous product categories. In a detailed case study of headache remedies we...
The Evolution of Brand Preferences: Evidence from Consumer Migration
Consumer Migration Brand Preferences
2015/7/17
We study the long-run evolution of brand preferences, using new data
on consumers’ life histories and purchases of consumer packaged
goods. Variation in where consumers have lived in the past allo...
The Nobel Prize:A 'Heritage-based' Brand-oriented Network
Nobel Prize Heritage Brand Brand Network Networked Brand Brand Within A Network Brand Orientation
2015/4/29
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.
Methodology — The Nobel Prize ...
Quality Provision,Expected Firm Altruism and Brand Extensions
Brands and Branding Consumer Behavior Product Development Corporate Social Responsibility and Impact Quality Mathematical Methods
2015/4/24
This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to ...
Study on the Construction of Enterprise Quality Culture for Brand Strategy
Quality Culture Brand Strategy Quality Culture Construction
2013/2/23
Enterprise quality culture is an important part of corporate culture, but it is often overlooked by enterprise, thus restricting quality level and quality image improvement to a large extent. In this ...
Determinants of brand equity for credence goods: Consumers’ preference for country origin, perceived value and food safety
consumer preference food safety brand equity branding
2014/2/24
Food safety is an important credence attribute that is increasingly being emphasized by the food industry, regulatory bodies and the consumers around the world. Consumers cannot predict ex ante perfor...
Explaining variation in market to book ratios: do corporate reputation ratings add explanatory power over and above brand values?
Market-to-book ratios corporate reputation brand value financial reporting
2010/10/18
This study examines the importance of brand and corporate reputations in explaining
variations in market-to-book value relationships. Using the 2006 Corebrand database of 500
companies with identifi...
The learning effects of brands: Determined through Markovian analysis of brand switching
Learning effects Markovian analysis
2010/10/18
It is the learning effect that gives rise to brand loyalty for a repeat purchase product and is an important consideration in today’s competitive market. This paper aims at determining the learning ef...
Experiencing Interactive Advertising beyond Rich Media: Impacts of Ad Type and Presence on Brand Effectiveness in 3D Gaming Immersive Virtual Environments
Experiencing Interactive Advertising Rich Media Ad Type and Presence Brand Effectiveness 3D Gaming Immersive Virtual Environments
2009/12/2
Theories from social psychology, consumer psychology, and Human Computer Interaction suggest that 3D gaming Virtual Environments increase users affective engagement with the stimuli/environment conten...
International Product Differentiation Through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products
a Country Brand International Product Differentiation
2014/4/11
Trade policy initiatives of developed country governments are in flux.
Governments’ need for new trade policy measures has arisen partly because of
constraints imposed on the use of export subsidi...
International brand strategy of Taiwanese hi-tech enterprises
International brand marketing hi-tech enterprise Acer Trend Micro
2014/3/20
This paper compares two Taiwanese high-tech enterprises, Acer and Trend Micro, which choose different international brand marketing strategies due to the diverse managing types and product characteris...