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Conflict Policy and Advertising Agency-Client Relations:The Problem of Competing Clients Sharing a Common Agency
Advertising Service Delivery Competition Conflict of Interests Policy Practice Advertising Industry
2015/4/27
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, t...
Journal of Advertising Research (JAR)是媒介、市场调查、广告、传播等所有营销传播相关领域学术研究人员与实务界人士的沟通桥梁，与他们分享这些领域的新发现、新技术、新方法以及它们的实际应用，不断扩展广告的知识领域，丰富人们对广告的理解，并提高应用水准。由ARF出版。ARF是广告、营销和媒介方面的专业研究 机构，自1960年就开始出版这本杂志。