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Factors influencing consumer behaviour
consumer behaviour purchase decision making commodity groups interference factors
2014/3/10
The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. Consumption expenditures are purposefully subdivi...
Factors influencing the consumer behaviour when buying food
consumer behaviour consumer units marketing research factor analysis chi-quadrate
2014/3/20
The paper analyses buying behaviour of Czech consumer units on the market with food. Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product at...