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Online Advertising:Heterogeneity and Conflation in Market Design
Online Advertising Heterogeneity Conflation Market Design
2015/7/21
The past decade has seen the explosive emergence of online advertising as a major source of revenue for Internet publishers. Analyses of this phenomenon are mostly conducted in the sway of Google’s hu...
Online Advertising: Heterogeneity and Conflation in Market Design
Market Design Heterogeneity and Conflation
2015/7/21
The past decade has seen the explosive emergence of online advertising as a major source of
revenue for Internet publishers. Analyses of this
phenomenon are mostly conducted in the sway
of Googl...
Do Display Ads Influence Search?:Attribution and Dynamics in Online Advertising
Search Technology Online Advertising
2015/4/28
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate ...
Deterring Online Advertising Fraud Through Optimal Payment in Arrears
Misleading and Fraudulent Advertising Online Advertising Profit Corporate Accountability Partners and Partnerships Mathematical Methods
2015/4/22
Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well-hidden, and limited reputation systems reduce accountability. But partners are...
Securing Online Advertising:Rustlers and Sheriffs in the New Wild West
Misleading and Fraudulent Advertising Online Advertising Crime and Corruption Ethics
2015/4/22
Read the news of recent computer security guffaws, and it's striking how many problems stem from online advertising. Advertising is the bedrock of web sites that are provided without charge to end use...
Diffusion of Broadband and Online Advertising in Korea
Broadband and Online Advertising Korea
2009/12/2
The paper reviews various factors that helped and facilitated fast diffusion of broadband in Korea as it describes what made Korea a number one case for broadband Internet diffusion. It also discusses...