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The Potential of New Product Development in the Automotive Industry in Brazil: An Exploratory Study
brazilian automotive industry new product development product development capability modularity
2009/12/1
This paper provides an overview of new product development activities in Brazil considering the potential of the automotive industry. It consists of descriptive research mostly using secondary data. I...
The role of market research during product development
R&D Marketing Product Development Market Research Statistics techniques
2009/12/1
Market oriented product development, essential for enterprises which want to a differentiated performance, requires the continued improvement of the processes associated to the understanding of the ma...
The role of the web in improving customer input to the service/product development process: Brazilian cases
information technology internet virtual customer
2009/12/1
Nowadays, the economic scenario, sometimes identified as “The Digital Economy”(TAPSCOTT et al., 1996) or “Digital State”(MARTIN, 1997), is vastly known for the increasingly critical role played by Inf...