搜索结果: 1-15 共查到“知识库 广告学”相关记录397条 . 查询时间(1.957 秒)
南京大学经济学系于1978年恢复建系,设有2个本科专业:经济学、财政学。4个硕士专业:政治经济学、国民经济学(投资经济方向)、西方经济学、数量经济学以及理论经济学一级学科博士授权点和理论经济学博士后流动站。
吉林大学广告文化研究中心成立于2022年6月,是研究当代广告传播规律、聚焦媒介变革与创意传播、服务国家文化创意战略需求,以理论结合实践,以科研成果促进转化决策咨询的研究机构。
吉林大学广告文化研究中心
吉林大学 广告文化 媒介变革
2024/3/22
吉林大学广告文化研究中心成立于2022年6月,是研究当代广告传播规律、聚焦媒介变革与创意传播、服务国家文化创意战略需求,以理论结合实践,以科研成果促进转化决策咨询的研究机构。
王菲等:构建全新信任范式:论区块链对广告业的变革
信任范式 区块链 广告业
2023/5/6
白酒是一种成瘾性商品,且其消费具有负外部性,会导致市场失灵。过量饮酒不仅会损害饮酒者自身的身心健康,还会造成严重的经济社会损失。因此,从保障社会福祉的角度对酒类销售尤其是酒类广告进行监管是非常有必要的。然而,学术界对酒类广告监管能否达到预期效果还存在较大争议。为此,解答酒类广告监管的实施是否有助于增进社会福祉这一问题具有重要的现实意义。在构建简单模型的基础上证明了提高白酒广告监管强度有助于减少白酒...
The Strategic Timing Incentives of Commercial Radio Stations:An Empirical Analysis Using Multiple Equilibria
Strategic Timing Incentives Commercial Radio Stations Multiple Equilibria
2015/9/24
Commercial radio stations and advertisers may have conflicting interests about when commercial breaks should be played. This article estimates an incomplete information timing game to examine stations...
Coordination,Differentiation and the Timing of Radio Commercials
Coordination Differentiation Radio Commercials
2015/9/24
This paper examines the timing of commercial breaks by contemporary music radio stations. Asimple model shows that stations may prefer, all else equal, to choose the same times (coordination) ordiffer...
Direct to Consumer Advertising and Prescription Choice
Consumer Advertising Prescription Choice
2015/9/21
This paper examines the effect of direct-to-consumer advertising (DTCA) on doctor
choice of prescription drugs. Using antihistamines as an example, we show that DTCA
has a small and insigni...
The Effect of Prescription Drug Advertising on Doctor Visits
Doctor Visits Drug Advertising
2015/9/21
The dramatic increase of direct-to-consumer advertising (DTCA) of prescription drugs created intensive debates on its effects on patient and doctor
behaviors. Combining 1994–2000 DTCA data with the 1...
Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer user interests and preferences. These interests and preferences are then used for select...
Online Advertising:Heterogeneity and Conflation in Market Design
Online Advertising Heterogeneity Conflation Market Design
2015/7/21
The past decade has seen the explosive emergence of online advertising as a major source of revenue for Internet publishers. Analyses of this phenomenon are mostly conducted in the sway of Google’s hu...
Adverse Selection and Auction Design for Internet Display Advertising
Display Advertising Adverse Selection Auction Design
2015/7/21
We model an online display advertising environment with brand advertisers and betterinformed performance advertisers, and seek an auction mechanism that is strategy-proof, anonymous and insulates bran...
This paper studies the role of advertising and prices as signals of quality in a purely static setting, where repeat purchases are suppressed altogether, but where advertising affects demand directly....
The Rising Cost of Consumer Attention:Why You Should Care,and What You Can Do about It
Strategy Advertising
2015/4/29
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost...