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Application of communication channels by marketing addressing of customers in gastronomy
communication policy gastronomy information channel
2014/3/10
Social and habitual changes of guests and a more difficult competitive situation are forcing the gastronomy industry to change. As one necessary reaction, restaurant operators need to apply a more spe...
The Department of Management and Marketing at the University of Melbourne
Human Resource Management 人力资源管理 Operations Management 生产管理 Marketing 市场学
2007/12/26
The Department of Management and Marketing at the University of Melbourne was initially formed in January 1998. Originally the Department of Management, in May 2006 our name changed to Department of M...
May 29 2007，Expert advice on marketing is top of the wish-list for the majority of businesspeople, according to a monthly internet survey run by The University of Nottingham Institute for Enterprise a...
International Product Differentiation Through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products
a Country Brand International Product Differentiation
2014/4/11
Trade policy initiatives of developed country governments are in flux.
Governments’ need for new trade policy measures has arisen partly because of
constraints imposed on the use of export subsidi...
Marketing attitudes towards the functional food and implications for market segmentation
functional food market segmentation innovative food consumer nutrition
2014/3/20
The main purpose of this paper is to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the ...
Business School Alumnus Funds New UK Scholarships for Marketing Programmes
marketing programmes
2007/3/14
06 Mar 07，A graduate of the Birmingham Business School has donated £50,000 to fund up to 8 places for UK students studying the School’s leading masters in marketing programmes.
25 January 2007，Shaun McDonagh has been appointed as new Director of UQ`s Office of Marketing and Communications.Commencing in January, Mr McDonagh was most recently with Australian Catholic Universit...
Management Accounting in Marketing – in Search for Strategic Fit
Marketing Processes Management Control Systems Strate gic Management
2010/10/20
The paper is based on empirical field study jointly conducted by the authors. According to the identified management information needs they suggest a prototype accounting model for management control ...
Fuzzy expert marketing-mix model
marketing-mix fuzzy-decision-making system stochastic variables subjective variables fuzzy expert system
2014/3/20
A marketing-mix setting model is presented. The all four P’s are integrated and identified. The model makes strong utilization of relevant experts’ knowledge and expertise through a fuzzy-decision-mak...
Liberal Returns Policy: Communication and Performance of the Marketing Channel
liberal returns policy communication channel
2010/12/7
The performance of a marketing channel depends on its information structure. It is high when both manufacturer and retailers have accurate information about demand conditions. Accordingly, in the case...
HOG ROUND MARKETING, SEED QUALITY, AND GOVERNMENT POLICY: INSTITUTIONAL CHANGE INU.S. COTTON PRODUCTION, 1920-60
HOG ROUND MARKETING SEED QUALITY GOVERNMENT POLICY INSTITUTIONAL CHANGE U.S. COTTON PRODUCTION
2014/6/25
Between 1928 and 1960 U.S. cotton production witnessed a revolution with average yields increasing roughly threefold. In addition, the average staple length of the U.S. crop increased significantly, r...