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The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula
Persuasive Internet Communication Advertising Public Relations Curricula
2009/12/2
The purpose of this study was to investigate the diffusion of Internet communication into the curricula of advertising and public relations programs. While the establishment of any new medium is a pro...
The Department of Advertising, Public Relations, and Retailing at Michigan State University
The Department of Advertising Public Relations and Retailing at Michigan State University Advertising 广告业 Retailing 零售业
2007/12/20
The Department is an internationally-recognized leader in preparing both undergraduate and graduate students for careers in these three fields. Our programs provide a unique blend of communication and...
The "Free and Open" "People's Market": Public Relations at the New York Stock Exchange, 1913-1929
"People's Market" Public Relations New York Stock Exchange
2010/10/8
In 1913, the New York Stock Exchange (NYSE) stumbled into public relations to counteract threats of regulation in “the public interest.” Transforming criticism into a legitimizing ideology,publicists ...
"Own Your Share of American Business": Public Relations at the NYSE during the Cold War
"Own Your Share of American Business" Public Relations the NYSE
2010/10/8
The Great Crash of 1929 and accompanying Wall Street scandals shook many Americans’ tenuous faith in stocks as a route to wealth and in the New York Stock Exchange (NYSE) as a just and
orderly market...