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Big C,Little C,Howard,and Me:Approaches to Understanding Creativity
Creativity Research Learning
2015/4/27
This essay, which highlights some of the major contributions that Howard Gardner has made to creativity research, contrasts his approach to my own. While he analyzed cases of "Big C" (world-renowned c...
Componential Theory of Creativity
Creativity Theory Social Psychology Organizational Culture
2015/4/27
The componential theory of creativity is a comprehensive model of the social and psychological components necessary for an individual to produce creative work. The theory is grounded in a definition o...
Bay Area Firm Uses Creativity & Internal Examination to Carve Real Estate Niche
interview real estate practice group the legal profession enjoyed problem solving commodity-level work
2011/9/14
An interview with Christopher Hunter, chairman of Miller Morgan Blair's real estate practice group, is presented. When asked what attracted him to the legal profession, he explains that he enjoyed pro...
Achieving Competitive Advantage in Insurance Industry: The Impact of Marketing Innovation and Creativity
Marketing Innovation Creativity competitive advantage
2011/6/1
In order to achieve new gains for its stakeholders and fulfill their needs and requirements, organisations must continuously search for the development of its product and services through marketing in...