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What Makes them Click: Empirical Analysis of Consumer Demand for Search Advertising
Search Advertising Empirical Analysis
2015/7/31
We study users' response to sponsored-search advertising using data from Microsoft's Live
AdCenter distributed in the \Beyond Search" initiative. We estimate a structural model of utility
maximizing...
Mobile Payments in Canada – The Demand Side of the Equation
Mobile Payments Canada Demand Side of the Equation
2014/8/5
With new and dynamic practices and technologies being employed to change the way consumers and merchants buy and sell, innovations in mobile commerce can be viewed as a contributing factor to stimulat...
Effects of changes in the tax environment on the consumer demand for food
demand for food VAT income tax consumer demand dynamics evaluation of changes in demand
2014/2/27
The article describes in detail and applies the methodological approach to the conditions of the Czech markets; such an approach may be used in quantifying changes in the volume of consumer demand for...
Comparison of the income development and the food demand elasticities of the private households in Slovakia
incomes and expenditures of the households by income quartiles elasticity of demand for bakery and dairy products meat and meat products vegetables and fruits
2014/2/27
The paper deals with assessing the development of monetary incomes and expenditures of the Slovak households for food using the classification of households by income quartiles and by consumer spendin...
The demand for beer in presence of past consumption and advertising in the Czech Republic
beer demand alcoholic beverages 2SLS SUR Czech Republic
2014/2/27
The paper focuses on beer consumption in the Czech Republic, the country with the highest beer consumption per capita in the world. To understand the recent beer-consumption behaviour, we use the mont...
Elasticity of consumer demand on pork meat in the Slovak Republic
pork meat demand regression analysis elasticity of demand consumer
2014/3/3
consumers are the starting point of the final product market vertical line. Their demand is a crucial factor in the
decisions about production – what to produce, how much, and what way. The aim of t...
Analysis of selected demand factors of wine market of the Czech Republic
wine wine consumption beer consumption alcoholic drinks daily admissible ration of alcohol
2014/3/20
This paper analyzes the data on the development of the main factors of the demand for wine and wine consumption in the Czech Republic. The average annual wine consumption, one of the wine demand facto...
Factors of wine demand in the Czech Republic and in the neighbouring wine-growing countries
demand wine consumption of wine consumer’s price average wages Germany Austria Czech Republic Slovakia
2014/3/20
The paper is focused on the analysis of the wine demand and chosen factors which influence the wine demand in the Czech Republic, in Slovakia, in Austria, and in Germany. In the Czech Republic, the wi...