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What Makes them Click: Empirical Analysis of Consumer Demand for Search Advertising
Search Advertising Empirical Analysis
2015/7/31
We study users' response to sponsored-search advertising using data from Microsoft's Live
AdCenter distributed in the \Beyond Search" initiative. We estimate a structural model of utility
maximizing...
An Empirical Analysis of Dynamic Multiscale Hedging using Wavelet Decomposition
time-series dynamic minimum-variance variance reduction
2011/3/30
This paper investigates the hedging effectiveness of a dynamic moving window OLS hedging model, formed using wavelet decomposed time-series. The wavelet transform is applied to calculate the appropria...
An Empirical Analysis of Investment Determinants in Indian States: 1998-2006
An Empirical Analysis Investment Determinants Indian States 1998-2006
2009/11/30
India's economic reforms in 1991 permitted investors to freely choose their
preferred investment locations across the various states in the Indian union,
leading to competition between states to at...