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What Makes them Click: Empirical Analysis of Consumer Demand for Search Advertising
Search Advertising Empirical Analysis
2015/7/31
We study users' response to sponsored-search advertising using data from Microsoft's Live
AdCenter distributed in the \Beyond Search" initiative. We estimate a structural model of utility
maximizing...
The demand for beer in presence of past consumption and advertising in the Czech Republic
beer demand alcoholic beverages 2SLS SUR Czech Republic
2014/2/27
The paper focuses on beer consumption in the Czech Republic, the country with the highest beer consumption per capita in the world. To understand the recent beer-consumption behaviour, we use the mont...
The food advertising market in the Slovak Republic
communication market consumer media advertising food
2014/3/20
In order to achieve success on the domestic and foreign markets, the producers and distributors should know the customers′ behavior and possibilities how to positively affect it for their advantage. T...