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Advertising and the Middle-Class Female Consumer in Munich, c. 1900-1914
Advertising Middle-Class Female Consumerc
2010/10/11
In this essay, I consider the emergence of ideas about the relationship between women and consumption in early twentiethcentury Germany. I am concerned primarily with assumptions
about women‟s ...
What Was Advertising? The Invention, Rise, Demise, and Disappearance of Advertising Concepts in Nineteenth- and Twentieth-century Europe and America
Advertising Advertising Concepts Europe America
2010/10/11
The article introduces a model of changing and competing advertising concepts and frameworks in order to replace dominant but limited periodization models of the historical development of
advertising...