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The standard revealed preference argument relies on an implicit
assumption that a decision maker considers all feasible alternatives.
The marketing and psychology literatures, however, provide welle...
The Rising Cost of Consumer Attention:Why You Should Care,and What You Can Do about It
Strategy Advertising
2015/4/29
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost...