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The Association between Advertising and Sales Volume: A Case Study of Nigerian Bottling Company Plc
advertising sales volume market share
2011/6/1
Advertising is a form of communication that attempts to interpret the qualities of products, services and ideas in terms of consumer needs and wants.
In finance, one usually deals not with prices but with growth rates $R$, defined as the difference in logarithm between two consecutive prices. Here we consider not the trading volume, but rather the ...