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Diagnosing Consumer Confusion and Sub-Optimal Shopping Effort:Theory and Mortgage-Market Evidence
Diagnosing Consumer Confusion Sub-Optimal Shopping Theory and Mortgage-Market
2015/7/20
Mortgage loans are leading examples of transactions where experts on one side of the market take advantage of consumers’ lack of knowledge and experience. We study the compensation that borrowers pay ...
Understanding the Advice of Commissions-Motivated Agents:Evidence from the Indian Life Insurance Market
Customers Insurance Product Service Operations Agency Theory Sales Motivation and Incentives
2015/4/27
We conduct a series of field experiments to evaluate two competing views of the role of financial service intermediaries in providing product recommendations to potentially uninformed consumers. One v...
Image of the multinational trade chains functioning in the Slovak food market
image analysis multinational trade chains retail wholesale questionnaire research customer attitudes customer perception
2014/3/10
The image of a shop is the perception of the attributes of trade chains which are stated by consumers or the target market. The part of the shop image can be the assortment, the production quality and...
Analysis of selected demand factors of wine market of the Czech Republic
wine wine consumption beer consumption alcoholic drinks daily admissible ration of alcohol
2014/3/20
This paper analyzes the data on the development of the main factors of the demand for wine and wine consumption in the Czech Republic. The average annual wine consumption, one of the wine demand facto...
The food advertising market in the Slovak Republic
communication market consumer media advertising food
2014/3/20
In order to achieve success on the domestic and foreign markets, the producers and distributors should know the customers′ behavior and possibilities how to positively affect it for their advantage. T...
Marketing attitudes towards the functional food and implications for market segmentation
functional food market segmentation innovative food consumer nutrition
2014/3/20
The main purpose of this paper is to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the ...
The conditions of organic market developmenti
organic market distribution of organic foodstuff consumption of organic foodstuff supply for organic foodstuff
2014/3/20
The aim of the paper is the evaluation of the present sale of the chosen organic products in the condition of the Czech Republic. The sale analysis is made according to the structure of plant and anim...
Consumer behavior at the Slovak dairy market
dairy trends consumer behavior marketing research
2014/3/20
The marketing concept in the Slovak dairy industry used to be production focused and the only task was to produce the cheap bulk commodities. Nowadays markets become more and more segmented. The numbe...
Consumer habits in the Czech wine market
wine market consumer habits preference respondent
2014/3/24
The paper includes partial results of the research oriented on the habits and behaviour of consumers in the wine market in the Czech Republic. Based on direct questioning of 1 000 respondents from the...