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Achieving Competitive Advantage in Insurance Industry: The Impact of Marketing Innovation and Creativity
Marketing Innovation Creativity competitive advantage
2011/6/1
In order to achieve new gains for its stakeholders and fulfill their needs and requirements, organisations must continuously search for the development of its product and services through marketing in...
Strategic planning gives small businesses a critical advantage in adverse economic climates according to a University of Queensland Business School strategy expert. Informal and dynamic strategic plan...